INTANGIBLE SERVICES OR TANGIBLE PROGRAMS?

Intangible Services Or Tangible Programs?

Intangible Services Or Tangible Programs?

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Too many times, we have encountered the difficulty of generating viable IT business leads in today's increasingly competitive business market. But still, IT lead generation is a fact of life for many IT and technology-based firms. We all know that this is a business necessity. The more B2B leads that you are able to generate, the more customers will come in. And the more customers you have, the higher your sales and revenue figures. Who would not want that? That is why it is necessary to get people skilled in generating IT leads. But what kind of skills is needed here? Simply put, you need marketers knowledgeable in both sales and technical details.

This reminds me of my discussion with the president of a Vancouver-based high-tech firm in 2002. The president wanted to retain me provided I could guarantee new money in their bank account within three days. He also emphasised that I would have to work all by myself because the guys at the company were extremely busy, and they didn't want to be interrupted with minutiae like client acquisition. To my best knowledge the company doesn't exist any longer.



Demands and expectations of the employees are also increasing with their increasing demand in the market. Inspite of the fact that with an anticipated rise of around 28% in the financial year 2005-06, scorching rise carry on to be the trend this year also. Till date country has the monopoly in the IT industry as far as IT Outsourcing is concerned. Along with Offshore Software Development country is also demanded for BPO services. Lots of overseas big giants have their presence in India for such managed it services.

T. Harv Eker says that you will never hear a rich person blame others for their circumstance because they take responsibility for their lives. I found it to be the same when coming home from the boot camp. It would have been really easy to slip into comfortable ways but I knew that I tech support I.T had to continue growing.

So I dove in just before lunch. The thing asked me for prompt after prompt, then went blank. I repeated the processes, so did the drive. I uninstalled the software and tried to find it on the web to re-install it. Running diagnostics on the drive, a serial number and model number were produced. This didn't check out with the numbers for an external drive, and after many troubleshooting and FAQ inquiries it seemed insurmountable so tech Managed I.T support uttah was finally called in.

An anytime guarantee means that you can get back the money you paid for any unused hosting time - NOT the full price you paid [all hosts require at least one year up front]; these guarantees are usually coupled with a 30 day full price money back guarantee.

Don't expect your target market to recognize how superior your services are if you are stingy in providing the detailed information they need in your marketing writing. You can be absolutely the best among your competitors and still not have enough clients, if you don't take the steps to ensure that prospects know enough about your business to decide to buy.

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